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Creating 2017 Marketing Plan for your Legal Firm

Tips for Creating 2017 Marketing Plan for your Legal Firm

By | Tips and Tricks, Web Strategy for Legal Companies | No Comments

Marketing a legal firm requires addressing both general and particular communication goals. General plans include setting objectives for income increase, firm positioning and development of latest markets, while specific plans might include opting for promoting channels, sponsorships and attending trade shows. Starting with general marketing goals will help you tailor specified marketing plans in the year 2017 to meet your ambitions. Read More

Overnight success of your law firm’s website? Truth or Myth?

Overnight success of your law firm’s website

By | SEO, Web Strategy for Legal Companies | No Comments

In some articles and self-proclaimed Internet Marketing Gurus (and companies), there are bold claims that you can enjoy overnight success from your web-marketing strategy,  is this true? The answer is mostly NO. Some easier niches can sort of bring faster results (not overnight but faster) e.g breakthrough product promotions, but in the case of law firm websites it would be almost impossible to reap so fast results overnight. Read More

Should you write about popular legal cases?

By | Content | No Comments

Finding new ideas for attorney blog articles can sometimes be a bit of a challenge as you are trying to establish your legal presence online. While you should come out with your own blog post ideas, some general guidelines apply in regards to successful content. That  essentially means you can follow these to post content that is more impactful than the rest.

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PPC For Lawyers: Don’t mess with too general searches

PPC For Lawyers: Don’t mess with too general searches

By | SEO | No Comments

It is estimated that over €6 billion euros go to waste every year in useless ads. The buyer pays for ads that are simply never spotted by any real human being and are clicked on by robots and special programs.

If you are a law firm, PPC strategies, video ads, banners ads, and other kinds of ads may sound familiar to you but do they really work or are they a waste of money?  You may succeed in getting some temporary results but are these viable and successful long-term? NOT necessarily. Read More

Should I have multiple sites as a law firm?

Should I have multiple sites as a law firm?

By | Lead Generation, Site Launch, Tips and Tricks, Web Strategy for Legal Companies | No Comments

In some cases, law firms and even single attorney’s run multiple websites at the same time. The question here is: is there any good reason for a law firm to have multiple websites?

The answer is both YES and NO depending on the situation. Ultimately, web marketers agree that the decision of running multiple domains at the same time should not be based on emotions like fear or competition, greed or excessive ambition. Read More

How your law firm website can make or break your business

How your law firm website can make or break your business

By | Content, Design, Lead Generation, SEO, Web Strategy for Legal Companies | No Comments

Ever since the arrival and spread of the Internet, things have shifted from traditional communication methods to more instant and digital based methods like e-mail, instant chats, and social media. Today’s law firms couldn’t be an exemption to this rule and the average client looks for attorneys online first to determine their decision on who they’ll choose. Read More

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