Marketing a legal firm requires addressing both general and particular communication goals. General plans include setting objectives for income increase, firm positioning and development of latest markets, while specific plans might include opting for promoting channels, sponsorships and attending trade shows. Starting with general marketing goals will help you tailor specified marketing plans in the year 2017 to meet your ambitions. Read More
In some articles and self-proclaimed Internet Marketing Gurus (and companies), there are bold claims that you can enjoy overnight success from your web-marketing strategy, is this true? The answer is mostly NO. Some easier niches can sort of bring faster results (not overnight but faster) e.g breakthrough product promotions, but in the case of law firm websites it would be almost impossible to reap so fast results overnight. Read More
Finding new ideas for attorney blog articles can sometimes be a bit of a challenge as you are trying to establish your legal presence online. While you should come out with your own blog post ideas, some general guidelines apply in regards to successful content. That essentially means you can follow these to post content that is more impactful than the rest.
Nowadays, law firm websites can utilized the power of automated tools and newsletter systems in their favor. These systems can help save valuable time and effort (as well as resources) and can be a great helping hand in your online business. Read More
It is estimated that over €6 billion euros go to waste every year in useless ads. The buyer pays for ads that are simply never spotted by any real human being and are clicked on by robots and special programs.
If you are a law firm, PPC strategies, video ads, banners ads, and other kinds of ads may sound familiar to you but do they really work or are they a waste of money? You may succeed in getting some temporary results but are these viable and successful long-term? NOT necessarily. Read More
In some cases, law firms and even single attorney’s run multiple websites at the same time. The question here is: is there any good reason for a law firm to have multiple websites?
The answer is both YES and NO depending on the situation. Ultimately, web marketers agree that the decision of running multiple domains at the same time should not be based on emotions like fear or competition, greed or excessive ambition. Read More
When attorneys/law firms go online, most of the content they focus on is divided into three categories: “substantive pages”, “blog content (posts)” and “About us” pages. All these are used by law firms to provide info to their clients and help support SEO for better ranking results. Read More
Ever since the arrival and spread of the Internet, things have shifted from traditional communication methods to more instant and digital based methods like e-mail, instant chats, and social media. Today’s law firms couldn’t be an exemption to this rule and the average client looks for attorneys online first to determine their decision on who they’ll choose. Read More