SEO for legal firm marketing is a more increasing essential part of the overall strategy of a marketing and client generation plan. Understanding what SEO means and other forms of internet marketing are the basis of setting your legal firm marketing and search SEO strategy. Read More
Google has been experimenting with the concept of switching to a mobile index for over a year or so. A few months ago, Google formally introduced their intention to shift to a mobile-first index. Depending on your firm’s design and implementation, this update will have an effect on your web page’s visibility within search results. Read More
In some articles and self-proclaimed Internet Marketing Gurus (and companies), there are bold claims that you can enjoy overnight success from your web-marketing strategy, is this true? The answer is mostly NO. Some easier niches can sort of bring faster results (not overnight but faster) e.g breakthrough product promotions, but in the case of law firm websites it would be almost impossible to reap so fast results overnight. Read More
Many law firms choose to blog on a regular basis and that is fine, right?. The question raised here is: Does this actually have a positive impact on their online business? The answer is a total YES. According to stats from Google and Lawlytics, law firms that post frequently and consistently are generally more successful than those who don’t. Read More
It is estimated that over €6 billion euros go to waste every year in useless ads. The buyer pays for ads that are simply never spotted by any real human being and are clicked on by robots and special programs.
If you are a law firm, PPC strategies, video ads, banners ads, and other kinds of ads may sound familiar to you but do they really work or are they a waste of money? You may succeed in getting some temporary results but are these viable and successful long-term? NOT necessarily. Read More
Crafting content for your blog is a must—but what really gets results is optimizing your content’s reach and potential. Some publishers think that the task ends once the hit the publish button and then move on to the next post. But, there is missed potential and opportunities that could be used to maximize the reach of a blog post. Here are the top three: Read More
Ever since the arrival and spread of the Internet, things have shifted from traditional communication methods to more instant and digital based methods like e-mail, instant chats, and social media. Today’s law firms couldn’t be an exemption to this rule and the average client looks for attorneys online first to determine their decision on who they’ll choose. Read More