Category

Web Strategy for Legal Companies

Creating 2017 Marketing Plan for your Legal Firm

Tips for Creating 2017 Marketing Plan for your Legal Firm

By | Tips and Tricks, Web Strategy for Legal Companies | No Comments

Marketing a legal firm requires addressing both general and particular communication goals. General plans include setting objectives for income increase, firm positioning and development of latest markets, while specific plans might include opting for promoting channels, sponsorships and attending trade shows. Starting with general marketing goals will help you tailor specified marketing plans in the year 2017 to meet your ambitions. Read More

Top 3 questions legal firms should have about Google “Mobile first indexing” in 2017

Top 3 questions legal firms should have about Google “Mobile first indexing” in 2017

By | Mobile, SEO, Web Strategy for Legal Companies | No Comments

Google has been experimenting with the concept of switching to a mobile index for over a year or so. A few months ago, Google formally introduced their intention to shift to a mobile-first index. Depending on your firm’s design and implementation, this update will have an effect on your web page’s visibility within search results. Read More

Overnight success of your law firm’s website? Truth or Myth?

Overnight success of your law firm’s website

By | SEO, Web Strategy for Legal Companies | No Comments

In some articles and self-proclaimed Internet Marketing Gurus (and companies), there are bold claims that you can enjoy overnight success from your web-marketing strategy,  is this true? The answer is mostly NO. Some easier niches can sort of bring faster results (not overnight but faster) e.g breakthrough product promotions, but in the case of law firm websites it would be almost impossible to reap so fast results overnight. Read More

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