SEO for legal firm marketing is a more increasing essential part of the overall strategy of a marketing and client generation plan. Understanding what SEO means and other forms of internet marketing are the basis of setting your legal firm marketing and search SEO strategy. Read More
There are various reasons why legal firms and lawyers need to be using social media as a marketing strategy. It is not expensive. It also adds to your client list. It drives visitors to your website and it’s an excellent solution to brand your practice following and interact with potential clients. Many law firms and lawyers are already engaged in it. If you’re not part of this dynamic advertising and marketing tool yet, here’s a short list that will actually help you to get started. Read More
Marketing a legal firm requires addressing both general and particular communication goals. General plans include setting objectives for income increase, firm positioning and development of latest markets, while specific plans might include opting for promoting channels, sponsorships and attending trade shows. Starting with general marketing goals will help you tailor specified marketing plans in the year 2017 to meet your ambitions. Read More
Google has been experimenting with the concept of switching to a mobile index for over a year or so. A few months ago, Google formally introduced their intention to shift to a mobile-first index. Depending on your firm’s design and implementation, this update will have an effect on your web page’s visibility within search results. Read More
In some articles and self-proclaimed Internet Marketing Gurus (and companies), there are bold claims that you can enjoy overnight success from your web-marketing strategy, is this true? The answer is mostly NO. Some easier niches can sort of bring faster results (not overnight but faster) e.g breakthrough product promotions, but in the case of law firm websites it would be almost impossible to reap so fast results overnight. Read More
Finding new ideas for attorney blog articles can sometimes be a bit of a challenge as you are trying to establish your legal presence online. While you should come out with your own blog post ideas, some general guidelines apply in regards to successful content. That essentially means you can follow these to post content that is more impactful than the rest.
Nowadays, law firm websites can utilized the power of automated tools and newsletter systems in their favor. These systems can help save valuable time and effort (as well as resources) and can be a great helping hand in your online business. Read More
Many law firms choose to blog on a regular basis and that is fine, right?. The question raised here is: Does this actually have a positive impact on their online business? The answer is a total YES. According to stats from Google and Lawlytics, law firms that post frequently and consistently are generally more successful than those who don’t. Read More