Marketing a legal firm requires addressing both general and particular communication goals. General plans include setting objectives for income increase, firm positioning and development of latest markets, while specific plans might include opting for promoting channels, sponsorships and attending trade shows. Starting with general marketing goals will help you tailor specified marketing plans in the year 2017 to meet your ambitions. Read More
In some cases, law firms and even single attorney’s run multiple websites at the same time. The question here is: is there any good reason for a law firm to have multiple websites?
The answer is both YES and NO depending on the situation. Ultimately, web marketers agree that the decision of running multiple domains at the same time should not be based on emotions like fear or competition, greed or excessive ambition. Read More
Blogs may not be the norm in the Cyprus online market, but they have been used successfully by many big and small businesses online as a branding enhancement platform and a means to reach online audience. Read More
A few decades ago, logo’s main purpose was to demonstrate the brand of a company in printed media like leaflets and newspapers. Nowadays with the entrance of Internet, things have drastically changed. Today’s logos have to work in a wide range of platforms with different dimensions to serve their purpose—from static P.Cs to mobile devices like smartphones and i-Pads. Read More
Approx. a year ago, Panama’s well-known Law Firm with International operations Mossack Fonseca’s database, was hacked by an anonymous source that leaked a whopping 2.6 Terabytes of data and send them to Süddeutsche Zeitung, one of the largest German newspapers. This was profound for the journalists that had the data in their hands as the amount of data was really larger than they have ever experienced before. Read More
It doesn’t take a lot to realize that mobile phone usage and browsing the Internet from mobile devices is so widespread. In some countries like the U.S, mobile phone usage has almost reached 90% of the total population. In the case of Cyprus, 77,3% of Internet Users access the Internet on a regular basis from a mobile device and among the top 3 reasons of using Internet (from a mobile device) is to search for products and services online. Approx 23% of the users complete an online purchase. Read More
As Google constantly updates their algorithm, the value of fresh blog content has risen tremendously. When it comes to getting real traffic and high ranking results, unique and SEO-optimized content is very important. Sure, getting new traffic is fine but quality is what matters the most as you want your visitors to really stay in your website and consume content. Read More
When it comes to inbound marketing, some things remain the same no matter what. For example, we always have to write blog posts, share content, take care of SEO, and e-mail our prospects regularly to keep things moving. Apart from the obvious, inbound marketing additionally requires from us to articulate and schedule campaigns on the same patterns. Read More
Blogging has much been favored by Inbound Marketers as a means to indirectly promote their business and become industry influencers in their fields. Read More
Before we attempt to discuss the value of Advanced Content as a means to increase your exposure and influential role, it would be wise to define first, what Advanced Content is. Read More
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