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Tips and Tricks

Creating 2017 Marketing Plan for your Legal Firm

Tips for Creating 2017 Marketing Plan for your Legal Firm

By | Tips and Tricks, Web Strategy for Legal Companies | No Comments

Marketing a legal firm requires addressing both general and particular communication goals. General plans include setting objectives for income increase, firm positioning and development of latest markets, while specific plans might include opting for promoting channels, sponsorships and attending trade shows. Starting with general marketing goals will help you tailor specified marketing plans in the year 2017 to meet your ambitions. Read More

Should I have multiple sites as a law firm?

Should I have multiple sites as a law firm?

By | Lead Generation, Site Launch, Tips and Tricks, Web Strategy for Legal Companies | No Comments

In some cases, law firms and even single attorney’s run multiple websites at the same time. The question here is: is there any good reason for a law firm to have multiple websites?

The answer is both YES and NO depending on the situation. Ultimately, web marketers agree that the decision of running multiple domains at the same time should not be based on emotions like fear or competition, greed or excessive ambition. Read More

The value of modern logo for responsive web design

By | Design, Tips and Tricks | No Comments

A few decades ago, logo’s main purpose was to demonstrate the brand of a company in printed media like leaflets and newspapers. Nowadays with the entrance of Internet, things have drastically changed. Today’s logos have to work in a wide range of platforms with different dimensions to serve their purpose—from static P.Cs to mobile devices like smartphones and i-Pads. Read More

Why you should use support, maintenance, and website protection services

Why you should use support, maintenance, and website protection services

By | Security, Tips and Tricks | No Comments

Approx. a year ago, Panama’s well-known Law Firm with International operations Mossack Fonseca’s database, was hacked by an anonymous source that leaked a whopping 2.6 Terabytes of data and send them to Süddeutsche Zeitung, one of the largest German newspapers. This was profound for the journalists that had the data in their hands as the amount of data was really larger than they have ever experienced before. Read More

5 Reasons Why You Should Come up With A Mobile Optimization Strategy

5 Reasons Why You Should Come up With A Mobile Optimization Strategy

By | Mobile, SEO, Tips and Tricks | No Comments

It doesn’t take a lot to realize that mobile phone usage and browsing the Internet from mobile devices is so widespread. In some countries like the U.S, mobile phone usage has almost reached 90% of the total population. In the case of Cyprus, 77,3% of Internet Users access the Internet on a regular basis from a mobile device and among the top 3 reasons of using Internet (from a mobile device) is to search for products and services online. Approx 23% of the users complete an online purchase. Read More

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