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lead generation Archives - Digidestination Ltd

Creating 2017 Marketing Plan for your Legal Firm

Tips for Creating 2017 Marketing Plan for your Legal Firm

By | Tips and Tricks, Web Strategy for Legal Companies | No Comments

Marketing a legal firm requires addressing both general and particular communication goals. General plans include setting objectives for income increase, firm positioning and development of latest markets, while specific plans might include opting for promoting channels, sponsorships and attending trade shows. Starting with general marketing goals will help you tailor specified marketing plans in the year 2017 to meet your ambitions. Read More

PPC For Lawyers: Don’t mess with too general searches

PPC For Lawyers: Don’t mess with too general searches

By | SEO | No Comments

It is estimated that over €6 billion euros go to waste every year in useless ads. The buyer pays for ads that are simply never spotted by any real human being and are clicked on by robots and special programs.

If you are a law firm, PPC strategies, video ads, banners ads, and other kinds of ads may sound familiar to you but do they really work or are they a waste of money?  You may succeed in getting some temporary results but are these viable and successful long-term? NOT necessarily. Read More

Why legal attorney would create buyer personas

How Client Personas Can Assist Law Firms to Improve their Online Marketing

By | Content, Lead Generation, Web Strategy for Legal Companies | No Comments

If you have a law firm website, you probably already know that quality of content counts to a great extend when it comes to marketing your website. However, the winning combo that gets you result is the combo of quality content and targeted marketing. Targeted marketing in this case is breaking down the market you want to reach according to its specifications and coming up with a plan to attract that market to your business. Read More

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