Marketing a legal firm requires addressing both general and particular communication goals. General plans include setting objectives for income increase, firm positioning and development of latest markets, while specific plans might include opting for promoting channels, sponsorships and attending trade shows. Starting with general marketing goals will help you tailor specified marketing plans in the year 2017 to meet your ambitions. Read More
Nowadays, law firm websites can utilized the power of automated tools and newsletter systems in their favor. These systems can help save valuable time and effort (as well as resources) and can be a great helping hand in your online business. Read More
It is estimated that over €6 billion euros go to waste every year in useless ads. The buyer pays for ads that are simply never spotted by any real human being and are clicked on by robots and special programs.
If you are a law firm, PPC strategies, video ads, banners ads, and other kinds of ads may sound familiar to you but do they really work or are they a waste of money? You may succeed in getting some temporary results but are these viable and successful long-term? NOT necessarily. Read More
When attorneys/law firms go online, most of the content they focus on is divided into three categories: “substantive pages”, “blog content (posts)” and “About us” pages. All these are used by law firms to provide info to their clients and help support SEO for better ranking results. Read More
When you develop your law firm’s website, there are numerous pages and parts you can use to reach your clients effectively. One of these important pages that add real value to your website and client reach is having a section of Questions and Answers. Read More
If you have a law firm website, you probably already know that quality of content counts to a great extend when it comes to marketing your website. However, the winning combo that gets you result is the combo of quality content and targeted marketing. Targeted marketing in this case is breaking down the market you want to reach according to its specifications and coming up with a plan to attract that market to your business. Read More
As more and more companies are expanding their business operations online—or are based online altogether, adding new methods of real communication with customers can open new possibilities to reach potential customers directly. Read More