When you have an online website, analytics can show you some insights on user behavior. But if you want to know specifically what works and what doesn’t, you’ll need to try the so-called process of A/B testing.
A/B testing is the process of choosing two variations of the same thing to see which one gets the best results. In your website, you could apply this to:
- Calls to Actions sizes and colors or text
- Product Descriptions
- Form length
- Menus and submenus
- Amount and length of text in a single page and virtually any single or combo element in your website.
The main process is as follows:
- You identify all of the elements you will examine e.g. home page buttons
- You come with a plan/process on how you will do the experiment and facilitate the changes
- You test A/B versions in action by replacing one element with its opposite version
- You evaluate from the analytics and note down which version seemed to have performed the best.
- You perform any changes based on these insights. If,for example, the blue button with the shorter text seemed to be clicked more often by the visitors than the red with the longer text, you should use the blue one. The same applies to all other elements.
The basic A/B testing calls for using two main versions but you can use the same process for more than two variations–if you have the time and resources to do so.
If you are not sure how you can conduct these technical adjustments yourself, forward your plan to your web developer so they can get cracking–or contact us to see how we can help you find the best possible version of your website just contact us