The value of modern logo for responsive web design

 

 

A few decades ago, logo’s main purpose was to demonstrate the brand of a company in printed media like leaflets and newspapers. Nowadays with the entrance of Internet, things have drastically changed. Today’s logos have to work in a wide range of platforms with different dimensions to serve their purpose—from static P.Cs to mobile devices like smartphones and i-Pads.
When it comes to responsive web design, some logos don’t pretty much work and are “doomed” to re-size their dimensions to fit each platform. Some others though are so simple and flexible that they don’t have this issue.
And if you previously thought that complex logos are necessarily the most successful, think again—the most recognizable logos in history of the net are on the simple side: Google, Facebook,Twitter, Apple, and the list goes on.
This has been the subject of much speculation, but the main reason is almost evident: the human brain is wired to remember simple logo designs and patterns. That means getting rid of jumbled multiple letters, fonts, shapes or colors that don’t really add anything to the logo’s appearance.
Some giant companies like Google, Twitter, Spotify, Nike, and Facebook have even attempted to make their logo’s even more simple over the years, even if it means to remove only one line or letter. The changes as we can see from the pictures below are subtle, but are still significant.
In the case of Apple, the change was very drastic: at first it was a medieval picture showing an apple tree and young man studying under the tree, which was quite “artsy” for a logo, but it was replaced a year later with the famous logo of apple—a big simply designed and bitten apple with multiple colors. The color combo may have changed over the years, but the basic shape remains the same: simple, fresh, modern, and flexible.

not web design responsive logo example

Here is another example:
responsive-modern-logo

Here we can see two logo approaches for plumbing services. The first looks too complex and “old school” (we bet you won’t even remember that it has two toilets, two sets of tools, etc) and the second is a simple yet modern looking logo that is clear and doesn’t distract the average person. It’s no rocket science to figure out which one is the most successful.
If your company’s logo is too complex, old-school, or inflexible for working in various platforms, we can help!! Our team of web designers car re-design your logo to its fullest potential and make it “work” across various platforms for the years to come.

Business and Online Marketing

Elevate Your Project Management with the Advanced Notion AI System

Elevate Your Project Management with the Advanced Notion AI System

Notion is a productivity and organizing application that allows you to create unique workplaces, collaborate in real time, and integrate with other apps and services. It has a number of productivity-enhancing features like as customized workspaces, pre-made templates,...

Chosing the best domain name for your business in 2023

A domain name is an important part of your online presence, as it does the web address that people use to access your website. Choosing the right domain name can have a big impact on the success of your website, so it's essential to take the time to carefully consider...

For Creative teams

Leadership Skills: Essential for Successful Project Management

Leadership Skills: Essential for Successful Project Management

As the business landscape evolves, the role of project managers continues to become more critical. One key aspect of their role is the ability to lead and inspire a team towards a shared goal. In this article, we'll delve into the importance of leadership skills for...

SEO

Chosing the best domain name for your business in 2023

Chosing the best domain name for your business in 2023

A domain name is an important part of your online presence, as it does the web address that people use to access your website. Choosing the right domain name can have a big impact on the success of your website, so it's essential to take the time to carefully consider...

Design

Why Law Firms Need Good Landing Pages

Why Law Firms Need Good Landing Pages

When attorneys/law firms go online, most of the content they focus on is divided into three categories: “substantive pages”, “blog content (posts)” and “About us” pages.  All these are used by law firms to provide info to their clients and help support SEO for better...

Subscribe

Join Our Newsletter

Want to get your legal firm to the next level?

Join monthly newsletter and never miss tips, tricks and other Digital Marketing articles that will help your Legal Firm grow.

You have Successfully Subscribed!

Share This