As Google constantly updates their algorithm, the value of fresh blog content has risen tremendously. When it comes to getting real traffic and high ranking results, unique and SEO-optimized content is very important. Sure, getting new traffic is fine but quality is what matters the most as you want your visitors to really stay in your website and consume content.
It’s a thing that many marketers underestimate but this is very important for influencing your inbound success. The subscribers usually tend to convert more easily into leads and possibly customers as they are constantly updated of your company’s news.
Here are some ways to attract more subscribers:
No1: Add a subscription form to your listing page
When visitors come into your listing page, they are seeking new content that will help answer their questions. By featuring a subscription form in this page (on the sidebar or over the top), your visitors will be encouraged to subscribe to receive new content via e-mail, which is something very useful and convenient, especially for visitors that continually go through and share your content.
No2: Include an e-mail sign up form towards the end of Blog Articles
This works similarly to CTA for seeing relevant content. When visitors scroll down blog posts to read what you’ve written, it’s the end of the article that makes the highest point of readers engagement. This is where readers have already received value from the content and it’s a great opportunity to make them subscribe to your blog posts.
No3: Include a checkbox
Different users may be interested in different categories of your website. If you include in your website a checkbox where users can click on the content category they wish to receive e.g. I want to receive content on new SEO strategies, they will be automatically enrolled to receive new content on these categories. This is achievable through a workflow and contacts will be added to a Smartlist of instant subscribers. Another advantage here is that your contacts will also provide you with enough contact details in exchange for your content.
No4: Promote your blog posts through social networks
If you really want to increase your blog subscribers, you should always include social media in your strategy. The reason is simple: people who follow you in social media have a higher chance of signing up for new content via e-mail. These people have already liked or followed your pages and read your content through their feeds. If you give them the option to subscribe also to content via e-mail, many will hit the button.
The above tips are for encouraging more people to subscribe to your blog post—but the key to ultimate success here is publishing regularly new and good quality content. If you do this, you will dramatically increase your chances of your content being popular and even shared from your contacts to other people, or getting quality leads and improved conversion rates.
