There are various reasons why legal firms and lawyers need to be using social media as a marketing strategy. It is not expensive. It also adds to your client list. It drives visitors to your website and it’s an excellent solution to brand your practice following and interact with potential clients. Many law firms and lawyers are already engaged in it. If you’re not part of this dynamic advertising and marketing tool yet, here’s a short list that will actually help you to get started.Open a Facebook account. Facebook is the world’s biggest social media website. It claims to have 350 million active users – and 50% of them log onto it every day. Facebook has emerged as a digital business card for many attorneys. It allows you to communicate with old pals and creates new ones. All the people that you will simply meet or reconnect with on Facebook are prospective clients. Your main purpose on Facebook is to connect with as many persons as possible.
LinkedIn for law firms and lawyers
LinkedIn is an additional great networking instrument for law firms and lawyers. Try to set up a LinkedIn profile. This allows you to list your present and former affiliations. There are also communities and networking organizations that you would be able to join. Emerge as a visible part of any group that you join by contributing information and participating in discussions.
Twitter offers some necessary advertising opportunities
Twitter is the third largest site for legal firms. It asks the question, “What are you doing?” Write brief one-liners saying new services or publish links to your website. Twitter is a public forum and it offers some necessary advertising opportunities for your organization but you don’t want to “tweet” something that is too personal. Information about loved ones, associates or subjects that are not relevant to your legal firm should be avoided. Any information about cases you might be engaged on will have to be avoided as well, although you can point out the kind of cases your firm specializes on.
Blog about your cases, rulings and other legal news
Create a blog on your site. Blogs provide information about essential cases, rulings, present legal news or news about your law firm. A natural and typical blog combine textual content, images, and links to other blogs and websites. The capacity for readers to leave feedback in an interactive layout is an essential part of many blogs. Blogs are a great way to drive visitors to your website.
It is essential for an individual to be accountable for social networking responsibilities for the firm. This makes managing your efforts less difficult and eliminates any kind of confusion. All acquaintances will have to be aware of social media rules and regulations. If you do not have company rules regarding social media and social media advertising, it is time to create them.
The verdict is that – social media marketing is important for a lawyer or legal firm. Contact us today to find out more about social media marketing and how Social Media Platform can help you attract clients today.