Ever wondered how to promote your website fast? When you have just launched your own website, promoting it to its fullest potential can be a very tricky process! The thing is, there is a lot of misinformation circulating the web on the ways to promote a website and it all comes down to one thing: there is no guaranteed foolproof recipe and there is no magic bullet that will get you results fast 100%. There will always be a risk of failure, no matter how hard you try to follow the so-called “guaranteed” tips and you’ll never know how exactly everything will turn out.
But ultimately, this is the fun part that starts after launching a website. Gone are the days of using fancy SEO tips and tricks—now all you need to do is to adopt and maintain a systematic approach that will deliver the results you want, one step at a time.
And if you are looking for some basic quick ways on how to do this, here is how:
Quick Tactics for Promoting A New Website
Sending an e-mail is the classic strategy to promote any new content on your website and spread the word to your audience.
Send your audience a broadcast
Including a broadcast in your e-mail, is a great way to spark the interest of your audience and make them “compete” each other for getting a price. You could for example include a click and bait line like for example “the first 10 people that find the answer to the riddle will win 50% discount or a $10 ebay card. Don’t forget to mention this to your newsletter for maximum impact.
Edit Your Signature
When you have just launched your website, it would also be useful to edit your e-mail signature and include a link there to your website. This will get some traffic to your new website and once you edit it, it will be automatically included in your e-mails.
Announce your new website via Social Media
Social Media is another great way to spread the word on your new website. You could also use social media as a means to “tease” or spark the curiosity of your audience just before your website’s official launch with lines such as “It’s good….and it’s coming”. You should never underestimate the power of social media as they can really bring traffic when other methods have failed. Here is how to make the most of them:
Organic Social Media
Some small business owners neglect using social media because they mistakenly think that it takes a great deal of time and effort to run a full campaign—in reality, there are many tools that could help make the process much easier. Hootsuite for example, is a tool that allows you to easily set-up and monitor multiple social media at the same time.
You can ideally articulate a few messages and schedule to post them at certain times across various social media, with just one tool.
Paid Facebook Ads
Targeting old customers with paid Facebook ads is also another way to promote your website. Facebook paid ads will allow you specifically to upload your e-mail contacts to Facebook and then match these to Facebook accounts to display targeted ads that only existing customers can see.
15-Minute Strategies for Promoting A New Website
It’s pretty obvious that not everything can be done in just 15 minutes—but these strategies are easy and fast enough to bring the results you want:
If you already have a database of customer mailing addresses, one great way to increase the anticipation for your new website is to send notifications to old customers who are already familiar with your brand. You can do this via sending out direct mail or flyer.
Are You Shipping a Physical Product?
Additional tip: If you are shipping a physical/tangible product, include a flyer or an ad that announces the launch of your new website in the box of the actual product. You could maximize the impact here by offering your existing customers an exclusive offer and coupon that is redeemable in your new website.
Mistakes that you shouldn’t commit when promoting a Website
No1: Don’t launch everything simultaneously. Some people mistakenly attempt to launch everything all at once—their social media, their e-mail campaigns, their youtube channels, their podcasts, etc. This, however is overwhelming and confusing for both you and your audience and you won’t be able to monitor the performance of each and what really helped or not.
No2: Don’t leave the use of the word “New Early”
“New” is one of these terms that can be very relative—for some people “new” can be something that is only one week old and for some others something is still “new” even a month (or more) afterwards. If you don’t want the anticipation and excitement for your new website to go down quickly, you can still use the label “new” for an extended period of time (beyond one week for example).
No3: Don’t forget the basics! Sure, promotion can bring you the desired traffic but for your efforts to be really successful, you need to make sure your website has all the vital components to get you results. For example, you should always make sure that you post quality content and that your visitors really get value from it. This is what will maintain the interest of your website visitors and make them keep coming back with an increased chance of becoming leads and even customers, at a later stage. Therefore, you need a clear and comprehensive content strategy to really increase your revenue prospects.