Blogging has much been favored by Inbound Marketers as a means to indirectly promote their business and become industry influencers in their fields.
While there are millions of blogs out there and the competition is pretty stiff, some blogs seem to stay on top of their game.
So what exactly do all these successful corporate blogs have in common?
- They blog on a frequent basis. Blogging on a frequent basis serves two purposes: it enables Search Engine spiders to crawl and find your content more easily, and secondly, it gives your reader the message that you are still active and offer indirectly personalized solutions to their concerns.
- They are able to offer high-quality and valuable content. Some blogging attempts seem to appear and disappear in the blink of an eye. The answer is really simple—some corporate blogs don’t offer real value to their readers. Instead, they mistakenly promote their products and business directly, thinking that way they’ll drive more sales in. However, blogging should not be used to serve this purpose—at least at a first stage.
Blogging should be attempted to offer real and useful information to your readers first, and then indirectly promote your business. Here is an example: the consumer searches on Google let’s say for “Best SEO methods”, and scrolls down the page of results to find info on SEO systems and techniques first and foremost. Therefore, if you offer in this case some tips that your visitors may find useful (without directly promoting anything), the users will visit your blog again and again. Additionally, some may even share your content with others.
If you go the opposite way and just use your product blog to promote your company, not only will you rank lower in the search engine results, you will also be missing a large pool of traffic from users who are seeking for real info and solutions to their problems.
So ultimately, blogging regularly and offering real value to your readers first rather than directly promoting your business, will be the stepping stones for having a successful blogging campaign.