It is estimated that over €6 billion euros go to waste every year in useless ads. The buyer pays for ads that are simply never spotted by any real human being and are clicked on by robots and special programs.
If you are a law firm, PPC strategies, video ads, banners ads, and other kinds of ads may sound familiar to you but do they really work or are they a waste of money? You may succeed in getting some temporary results but are these viable and successful long-term? NOT necessarily. Read More
In some cases, law firms and even single attorney’s run multiple websites at the same time. The question here is: is there any good reason for a law firm to have multiple websites?
The answer is both YES and NO depending on the situation. Ultimately, web marketers agree that the decision of running multiple domains at the same time should not be based on emotions like fear or competition, greed or excessive ambition. Read More
Crafting content for your blog is a must—but what really gets results is optimizing your content’s reach and potential. Some publishers think that the task ends once the hit the publish button and then move on to the next post. But, there is missed potential and opportunities that could be used to maximize the reach of a blog post. Here are the top three: Read More
When attorneys/law firms go online, most of the content they focus on is divided into three categories: “substantive pages”, “blog content (posts)” and “About us” pages. All these are used by law firms to provide info to their clients and help support SEO for better ranking results. Read More
Ever since the arrival and spread of the Internet, things have shifted from traditional communication methods to more instant and digital based methods like e-mail, instant chats, and social media. Today’s law firms couldn’t be an exemption to this rule and the average client looks for attorneys online first to determine their decision on who they’ll choose. Read More
In the vast majority of inbound marketing blogs, frequency and content planning is one of the top 3 things to consider when writing your blog posts. Read More
When you are an established law firm, any previous hits as a lawyer or legal consultant constitute a proof that will attract and earn the trust of new potential clients. Case results are a prime example demonstrating the effects of social and professional proof. Read More
When you develop your law firm’s website, there are numerous pages and parts you can use to reach your clients effectively. One of these important pages that add real value to your website and client reach is having a section of Questions and Answers. Read More