All Posts By

Ivan Sorkin

PPC For Lawyers: Don’t mess with too general searches

PPC For Lawyers: Don’t mess with too general searches

By SEO No Comments

It is estimated that over €6 billion euros go to waste every year in useless ads. The buyer pays for ads that are simply never spotted by any real human being and are clicked on by robots and special programs.

If you are a law firm, PPC strategies, video ads, banners ads, and other kinds of ads may sound familiar to you but do they really work or are they a waste of money?  You may succeed in getting some temporary results but are these viable and successful long-term? NOT necessarily. Read More

Should I have multiple sites as a law firm?

Should I have multiple sites as a law firm?

By Lead Generation, Site Launch, Tips and Tricks, Web Strategy for Legal Companies No Comments

In some cases, law firms and even single attorney’s run multiple websites at the same time. The question here is: is there any good reason for a law firm to have multiple websites?

The answer is both YES and NO depending on the situation. Ultimately, web marketers agree that the decision of running multiple domains at the same time should not be based on emotions like fear or competition, greed or excessive ambition. Read More

How your law firm website can make or break your business

How your law firm website can make or break your business

By Content, Design, Lead Generation, SEO, Web Strategy for Legal Companies No Comments

Ever since the arrival and spread of the Internet, things have shifted from traditional communication methods to more instant and digital based methods like e-mail, instant chats, and social media. Today’s law firms couldn’t be an exemption to this rule and the average client looks for attorneys online first to determine their decision on who they’ll choose. Read More

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